# CS3:  The SELL OUT

### <mark style="color:blue;">CASE STUDY 3:   100% NFT SALES + A Healthy Alternative Income</mark>

***NOW THESE NUMBERS ARE&#x20;**<mark style="color:orange;">**JAW-DROPPING**</mark>**&#x20;.... assuming we sell out all of our 6500 Platform NFTs and have a super successful launch, here's what you can expect.***&#x20;

To save you reading all the blurb below, if we sold <mark style="color:green;">**100% of our First Season Platform NFTs**</mark>, generated <mark style="color:purple;">**10,000 Mystery Box Sales**</mark>, sold <mark style="color:orange;">**48,000 Battle Passes**</mark> (based on a F2P and PFR combined player base of 80,000), sold <mark style="color:blue;">**3,500 VIP Passes**</mark>, and had a good stream of income from other income streams listed below, we would boast a first season income of approximately

<figure><img src="https://2943192325-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mh6BCvDktoLGxIj33Rz%2Fuploads%2FzFKAQhIm9vkH9sKtdvkD%2FseasonalIncomeExample-3.jpg?alt=media&#x26;token=a7fd4799-a370-447c-964a-b014d0a0c054" alt=""><figcaption></figcaption></figure>

### IN OTHER WORDS:

Lets process that for a second.... with a successful launch, **WITHOUT** income from **TOKEN** sales, <mark style="background-color:orange;">only In-App purchases and all 6,500 seasonal NFT sold</mark> we could be looking at a prize pool of almost **$700,000 USD**.

<mark style="color:orange;">**A prize pool that converts to:**</mark>

* <mark style="color:green;">**Over HALF a MILLION Great British Pounds (GBP)**</mark>
* <mark style="color:red;">**Over 38 MILLION Filipino Pesos  (PHP)**</mark>
* <mark style="color:purple;">**Almost 23 MILLION Thai Baht  (BHT)**</mark>
* <mark style="color:orange;">**Over 16 BILLION Vietnamese Dongs  (VND)**</mark>
* <mark style="color:yellow;">**Almost 5 MILLION Chinese Yuan  (CNY)**</mark>
* <mark style="color:blue;">**Over 91 MILLION Japanese Yen  (JPY)**</mark>
* <mark style="color:green;">**and over 645 THOUSAND Euros  (EUR)**</mark>

### <mark style="background-color:yellow;">**In the FIRST SEASON?     Now picture this, 6-12 months down the line.   The prize pool could be astronomical.   We can only dare to dream.**</mark>

### <mark style="color:orange;">ALL THE FINANCIAL TABLES BELOW FOR YOUR VIEWING PLEASURE</mark>

#### Platform NFT Sales

Below is a table which shows our sales forecast for the sale of our Platform NFTs.  This is our first income stream.   So based upon a sales forecast of a total sell out, we can see that this would raise **$375,000 USD** of which **$150,000** would be for the <mark style="color:blue;">**prize pool**</mark>.

<figure><img src="https://2943192325-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mh6BCvDktoLGxIj33Rz%2Fuploads%2FwJmuvIn4YS6KCVzUc0ol%2FPlatform%20NFT%20Forecast.PNG?alt=media&#x26;token=d4d0924b-1cdd-46f9-b086-2c57829f07a4" alt=""><figcaption></figcaption></figure>

#### Mystery Box Sales

Below is a table of our projected Mystery Box sales.  These boxes contains various NFTs such as Weapons / Utility Mods / Left-Over Platform NFTs (low chance (10%)).  In this case study we have estimated 10,000 sales in the first season which equates to an additional income of **$300,000 USD** of which **$120,000** is for the <mark style="color:blue;">**prize pool**</mark>.

<figure><img src="https://2943192325-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mh6BCvDktoLGxIj33Rz%2Fuploads%2FQyJYBOUzG51cLOJ1rFow%2FMystery%20NFT%20Sales%20Forecast%20-%20CS3.PNG?alt=media&#x26;token=1820e912-c1a4-49af-88b8-3286408ce727" alt=""><figcaption></figcaption></figure>

**Battle Pass Sales**

Below is a table of forecasted Battle Pass Sales.  Battle Passes can be purchased by both Free To Play players and Play For Reward participants so we therefore expect a larger influx of these sales.\
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We have estimated approximately 80,000 Free To Play and Play For Rewards players in our first official season, and based upon a 60% sales estimate, that would generate **$960,000 USD** from Battle Pass Sales, of which, **$384,000** would be contributed to the <mark style="color:blue;">**prize pool**</mark>.

<figure><img src="https://2943192325-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mh6BCvDktoLGxIj33Rz%2Fuploads%2FXAsCpTEajkmjvyH0dfWb%2FBattle%20Pass%20Sales%20Forecast%20-%20CS3.PNG?alt=media&#x26;token=caab09e6-ac0d-4656-8a7f-bec6dff159d7" alt=""><figcaption></figcaption></figure>

**VIP Pass Sales**

Below is a table of forecasted VIP Pass Sales.   Our VIP Pass is the our non-crypto alternative to PFR (Play For Reward) eligibility.   More information can be found on this in the [**VIP Pass**](https://defverse.gitbook.io/defverse-nft/sg/the-financial-stuff/our-business-model-works/case-studies/broken-reference) topic.\
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We anticipate a similar amount of PFR players that use the VIP Pass as their access token as we do the NFT sales and therefore estimate around 3500 players to purchase this pass in the first season.\
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Using these estimates we calculate that an additional **$175,000 USD** will be generated from this income source, which equates to an additional **$70,000 USD** contribution to the <mark style="color:blue;">**prize pool**</mark>.

<figure><img src="https://2943192325-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mh6BCvDktoLGxIj33Rz%2Fuploads%2FxHdD31XyHBso53bfc8F9%2FVIP%20Pass%20Sales%20Forecast%20-%20CS3.PNG?alt=media&#x26;token=2afb6510-c440-4fc7-972b-f40c1c680609" alt=""><figcaption></figcaption></figure>

#### Other Sources

Unfortunately, due to the nature of the other sources of income we cannot be certain of their financial impact at the start of the project, so we have estimated another **$100,000 USD** will be generated from these sources cumulatively, therefore adding a final **$40,000** to the <mark style="color:blue;">**prize pool**</mark>.\
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These sources include the following:

* Token Trade Tax
* Guild Tax
* Scholarship Management Service Fees + Tax
* Private Tournament Hosting Fees
* Auction House Fees
* Clan Challenge + Wager Fees
* NFT Trade Tax (via our site + 3 party sites such as our partners at TofuNFT)
* Promotional Posts (Website / In-Game Ads on the menus)
* NFT Fusion Fees